In the South Bay, we are no strangers to a fast-paced, tech-forward way of life. From the aerospace innovation in El Segundo to the smart, connected homes of Manhattan Beach, our community values technology that simplifies everyday routines. That is why we are excited to introduce the next evolution of the Ford Digital Experience: the Ford AI Assistant.
Designed to be far more than a traditional voice command system, the Ford AI Assistant acts like a digital co-pilot, a “genius” in your dashboard that learns your habits, understands your preferences, and anticipates your needs every time you get behind the wheel.
Technology That Understands You
Conventional voice assistants often struggle with natural speech or multi-step requests. The Ford AI Assistant is different. Powered by advanced generative AI, it understands conversational language, letting you speak naturally, just as you would to a passenger riding shotgun.
- Smarter navigation: You can say, “I need a coffee shop near the Hermosa Pier with outdoor seating,” and your Ford will identify the best match and automatically plot the route.
- Vehicle Health: If a tire is low after a cold night, it won’t just beep. It can alert you if tires are overinflated for your current terrain and even suggest which drive mode would be best for the local canyon roads or beach access routes.
- Visual Intelligence: Imagine you are at a home improvement store looking at a pallet of mulch. Instead of guessing, you can simply snap a photo on your phone and ask, “How many of these will fit in my truck bed?” The assistant analyzes the photo and confirms exactly how many you can haul based on your Ford’s specifications.
Your Seamless Link to the South Bay
The Ford AI Assistant integrates with the FordPass app, keeping you connected even when you are away from your vehicle. You can check whether the doors are locked after a hectic morning or prepare the cabin to your preferred temperature before heading out into the afternoon heat.
For South Bay commuters navigating the daily grind on the 405, this technology becomes a digital sanctuary. It can summarize your morning emails, manage your calendar, or cue up a calming playlist to help you unwind during stop-and-go traffic, all while keeping your hands on the wheel and your focus on the road.
The Future in Your Pocket, Arriving in 2026
The future is closer than you think. Starting in the first half of 2026, the Ford AI Assistant will roll out through the Ford and Lincoln smartphone apps.
This app-first approach lets you experience advanced AI capabilities with the Ford you already own, even before the assistant is fully integrated into vehicle dashboards starting in 2027.
Experience the Future at South Bay Ford
If you are curious about how Ford’s latest technology will fit into your daily drive, our team at South Bay Ford is here to help. Visit us to explore current Ford models, learn more about upcoming digital features, and see how innovation continues to shape the Ford driving experience.
Stop by South Bay Ford or browse our inventory online to stay connected to what’s next.
Connect with us
