Ford Motor Company is honored to reward your commitment through our exclusive First Responders Appreciation Program. This offer provides you with the opportunity to receive a $500 Bonus Cash Offer, in additional to all other offers, good toward the purchase or lease of an eligible new 2018/20189 model year Ford vehicle.

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Sign up below to receive $500 off a new vehicle purchase or lease, in addition to other great offers from Ford.

First Responders
Bonus Cash


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What is First Responder

You can receive discounts, cashback and many more exclusive offers while shopping online by verifying your eligibility with

Different retailers offer different opportunities – just for being you. You can find this offer and everything else at

Who Is Eligible? offers discounts and special offers for the military, first responders, students and many more communities. Sign up now to discover exclusive and unique offers.

How Do I Verify? You can verify by clicking on the appropriate button on the Checkout page. Simply follow the prompts and the steps provided in order to verify. You can also sign up by visiting

What Happens When I Verify My Status? Once your credential is verified, you will immediately receive your offer. You will then be able to visit the Shop where you can login to find discounts and offers specially curated for you.

Can I Provide My Discount To Non-Eligible Friends? No, this program is only for eligible members. employs technology that can detect fraudulent use across accounts and reserves the right to revoke access/membership from anyone abusing the terms of usage.

Does Signing Up For Mean I'll Start Receiving Newsletters And Promotions From No, you may receive a message inviting you to opt in to relevant communications, but you are not required or automatically signed up for these newsletters. You will receive a single confirmation email that requires action to confirm your account set-up, but that is only to complete the account set-up process. For more information on's Privacy Policy, click here.

Is safe to use? is one of only four companies accredited by the federal government at the highest level possible for a remote identity provider. Our certification status can be found by visiting the FICAM List of Approved Identity Services and scroll down to "Level of Assurance (LOA) 3". Further, the White House has encouraged adoption of Troop ID ( and is applauding businesses that implement our technology. Lastly, you can read more about the benefits and security that provides as it relates to identity management as well as the NSTIC Identity Management Pilot we are involved in by visiting the NSTIC website.

Where Can I Learn More About To learn more about the offers and benefits of, or for company information, please visit, our FAQ page, or our About page.

Having Trouble? Support and contact information for is available 24/7 via our Help Center.

Eligible Occupations that quality for incentive

  • Police Officer
  • Sheriff/Sheriff’s Deputy
  • Correctional Office
  • State Trooper
  • Federal Law Enforcement Officer (Example: Customs. Homeland and Security etc.)
Fire Department
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic

Occupations that do NOT qualify for incentive at this time:

  • 911 Dispatcher
  • Registered Nurse
  • Ski Patrol – unless you have a current EMT license
  • CERT Team Members (Community Emergency Response Team)
  • VIPS – Volunteers in Police Service
  • Search and Rescue
  • Emergency Management Volunteers

First Responders Bonus Cash for active members of an eligible First Responder Association including police, fire, EMT, and 911 dispatchers. Available on purchase or lease of eligible new '18/'19 Ford vehicles. Not available on Focus RS, Mustang Shelby® GT350/GT350R, Mustang BULLITT, Ford GT, F-150 Raptor, and F-150 Diesel. May not be used with other Ford private incentives. Amounts may vary by market. Limit of 5 purchases or leases. U.S. residents only. To register, First Responders go to Take new retail delivery from an authorized Ford dealer's stock by 10/1/18. See dealer for complete details and eligibility.